Disney and Tencent to Put Out New Chinese ‘Star Wars’ Story — Variety

Disney and China’s biggest online publisher, Tencent’s China Literature, have teamed up to develop a new Chinese “Star Wars” online novel and release 40 older e-books in Chinese for the first time. In an attempt to cultivate grass-roots enthusiasm for a franchise that has not yet managed to find a strong foothold in the world’s…

via Disney and Tencent to Put Out New Chinese ‘Star Wars’ Story — Variety

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