Bill Davis is an average guy with a regular, loving American family living in a quiet little town of mom n pop shops and a generally nice atmosphere. Until the The Store comes. The Store is a major retailer that has everything for ridiculously competitive prices that takes his town by storm. Having the businesses of town strained and the albeit rapid expansion of its premises is nothing out of the ordinary when it comes to big business, it is just the beginning. Disappearances, unexplained deaths, and a cult-like devotion to the Store is sweeping through the town; no matter the Store does, they find a way to buy themselves out, becoming a plague not only destroying the town but Bill’s own family, leaving him to question how far will they go?
Ok, so this story hit me in a nasty personal spot much like HORRORSTOR did, just on a way grander scale. I spent almost a decade of my life working for a certain evil empire I can’t name and I can tell you, anyone who’s ever worked retail, this is your worst nightmare. Unlike HORRORSTOR, this book goes to some outright disturbing places that somehow don’t feel out of the realm of possibility. What I love about the story is the Davis family and the townspeople are simple, relatable folk; the book is written with an easy, friendly style that lures you in instantly. Bently Little genuinely freaked me out while I read this and I give him a lot of credit for making a story that stuck with me and actually helped me leave the evil empire. In the end, I highly recommend this surprising read for a rare and unexpected kind of scare. May the gaming gods bring you glory.